Google Ads, known as Adwords, Paid Search, or PPC (Pay Per Click), offers a dynamic platform for businesses to gain prominent visibility by securing the top spot in search results for chosen keywords.
This process involves a competitive bidding system, which can often result in high costs due to the intense competition for these coveted positions.
Understanding the critical need for a strong return on investment in such a competitive landscape, our approach to PPC campaigns is meticulously crafted to ensure maximum efficiency.
We emphasize continual testing and optimization tailored to each specific set of keywords. This strategy is aimed at attracting high-quality clicks that are more likely to convert into tangible business outcomes. Furthermore, our campaigns are enhanced with sophisticated retargeting strategies.
These strategies incorporate display ads within search results, thereby augmenting the reach and effectiveness of the campaigns. This multi-faceted approach not only drives immediate results but also contributes to the long-term growth and success of our clients' online presence.
Types of Ads We Run
Google Search Ads
Display Ads
Local Services Ads (LSAs)
YouTube Ads
SETUP
**Pricing varies by number of campaigns. See menu below.
Copywriting
A/B Testing of Copy
Offer Creation
Conversion Optimization
Monthly Reporting
LANDING PAGE ADD-ON
Conversion Landing Page
Thank You Page
Development & Layout Only
NOTE: Copy is pulled from existing site content
BASIC
Adspend between $1500 – $2500/month + $600 setup fee
1 Campaign
Copywriting Included
Retargeting Setup (Display Ad Required)
Weekly Optimization
Monthly Reporting
ADVANCED
Adspend between $2501 – $3500/month + $1,080 setup fee
2-3 Campaigns
Copywriting Included
Retargeting Setup (Display Ad Required)
Weekly Optimization
Monthly Reporting
PRO
Adspend between $3501 – $5000/month + $1,260 setup fee
4-5 Campaigns
Copywriting Included
Retargeting Setup (Display Ad Required)
Weekly Optimization
Monthly Reporting
Website Access, CID, Intake Information & Virtual Onboarding complete & received mark “Day 1” in our process timeline or this will result in delays from the time of checkout.
A well converting landing page is required unless a new landing page is purchased.
Landing page development can take up to 4-5 business days.
Initial campaign KPIs for dialing in strategy include an increase in clicks and CTR often prior to lead performance increasing (this is a good sign we’re on the right track).
Campaign may take up to 45 days for a dialed in strategy if the ad account is brand new (conversions likely happen while this is warming up).
Resellers agree to share Adwords access with a white labeled email address provided by 51Blocks.
Adwords account must be established and credit card for spend added prior to onboarding or this may result in delays.
If a prior campaign was run, the negative keyword list and campaign history should be provided for analysis.
Local Service Ads require business owner to setup & verify account pre-sale.
Local Service Ads require business owner to setup & verify account pre-sale.
Step 1 – Virtual Onboarding & requirements are shared
Step 2 – Target keywords are researched & sent for approval
Step 3 – Ad copy is sent for edits/approval (pending approval of keywords)
Step 4 – Adwords campaign is built out (pending approval of ad copy)
Step 5 – Campaign is launched
Step 6 – Mid-month update
Day 30 – Final monthly tasks complete
Day 35 – Monthly report is sent over & call to review is offered